PET CARE
Pet Care is a mobile application designed to simplify the lives of pet owners by offering access to trusted caregivers, essential pet services, and expert advice in one centralized platform. The app is tailored for busy individuals who want to ensure the best care for their pets without the hassle of juggling multiple services.
.jpeg)
As a UX/UI Designer, my responsibilities included conducting user research, defining user pain points, and creating a high-fidelity prototype. Tools used included Figma for design, user testing, and collaborative ideation tools for brainstorming solutions. Tools Used: Figma
The Problem
Pet owners often struggle to find reliable, verified caregivers and services for their pets, especially when they need to balance work, travel, or emergencies. Existing platforms either focus on a single aspect like pet sitting or advice, but fail to provide a holistic solution. This leads to inefficiencies, fragmented experiences, and lack of trust in service providers.
Methodology Choices
To ensure Pet Care addressed the needs of pet owners effectively, the following methods were chosen:
-
User Surveys
-
Objective: Understand key challenges faced by pet owners.
-
Insight: 70% struggled to find caregivers they trusted, and 60% wanted one platform for all pet services.
-
Impact: Led to the decision to prioritize caregiver vetting and multi-service integration.
-
-
Usability Testing
-
Objective: Test prototype navigation and usability.
-
Insight: Users preferred a dashboard summarizing available caregivers, upcoming bookings, and reminders.
-
Impact: Redesigned the homepage to focus on user-centric features and quick actions.
-
User Research
Conducted surveys and interviews with pet owners.
Key Insights:
-
65% wanted personalized care recommendations.
-
55% prioritized caregiver ratings and reviews.
-
75% found it difficult to navigate multiple platforms for pet sitting, grooming, and healthcare.
Persona
-
Name: Sophie
-
Demographics: 29 years old, corporate professional, owns a Labrador retriever named Max.
Goals:
-
Find reliable care during business trips.
-
Access pet healthcare advice without visiting a vet for minor queries.
Pain Points:
-
Difficulty trusting caregivers without proper reviews or vetting.
-
Time-consuming process of comparing services across multiple apps.
Ideation
Brainstorming led to these core features:
-
Verified Caregivers: Profiles with ratings, reviews, and certifications.
-
Comprehensive Services: House sitting, walking, Day care, and Drop Visits.
-
User Dashboard: Personalized dashboard summarizing bookings, reminders, and health tips.
Solution
Pet Care features:
-
A trusted network of verified caregivers with user ratings and reviews.
-
An integrated platform for pet sitting, Day care, walking, and Drop- in visits.
-
Personalized dashboards for seamless booking and tracking.
